Gureiker Research Group

The 11th EMAKOM Conference ‘Public-political communication from a gender perspective: new horizons?’ focuses on examining how the gender perspective can help to adapt and evolve the dynamics of political-institutional communication, from public discourses to communication practices in the media and digital platforms.

Date: 2 April 2025

Place: Auditorium of the Faculty of Social and Communication Sciences
Leioa Campus, Barrio Sarriena, s/N UPV/EHU. 

Free admission until full capacity is reached.

Coordinators: Ainara Larrondo Ureta, Maider Eizmendi Iraola and Julen Orbegozo Terradillos.

Programme

9.30 h. Opening of the Conference.

10.00 h. ‘Generoaren eragina esfera publiko digitalean. Komunikazio politikoaren eta feminismoaren ikerketak’. Speaker: Julen Orbegozo Terradillos. Assistant Professor of the Department of Audiovisual Communication and Advertising of the UPV-EHU.

10.45 h. Question and answer session

11.00 a.m. ‘Emotion vs. Reason in political communication: Does debate in the public space make sense from a gender perspective? Speaker: Eva Silván. Political scientist in charge of the public communication consultancy ‘Silvan & Miracle’.

11.45 h. Question and answer session

12.00 h. Coffee break.

12.30-13.30. Eztabaida-mahaia: Komunikazioa publiko-politikoa birpentsatzen: generoaren ikuspegia praktikatikuta abiatuta. Experts in institutional communication in the public-political and social sphere.

Translated with DeepL.com (free version)

The X EMAKOM Conference will focus on analyzing "Communication and scientific-technological gender gaps" from a specialized perspective.

Date: April 10, 2024, 09.30am-2.30pm. Venue: Auditorium of the Faculty of Social Sciences and Communication
Leioa Campus, Barrio Sarriena, s/N UPV/EHU. Free admission until full capacity is reached.

Programme

9.30 h. Official opening of the Conference. Dean of the Faculty and Director of the Department of Journalism.

10.00 h. "Adimen Artifizialaren genero alborapena: testuetatik ikasten" (Basque). Speaker: Maite Oronoz Anchordoqui. Lecturer at the Department of Computer Languages and Systems of the Faculty of Computer Science of the UPV-EHU.

10.45 h. "Neither intelligence nor artificial" (Spanish). Speaker: Lorena Fernández Álvarez. Director of Digital Communication at the University of Deusto.

11.30 h. Coffee break.

12.00 h. "Emakumeak, identitate zientifiko-digitalak eta erronka komunikatiboak" (Basque). Speaker: Lorea Arakistain Aizpiri. Director of marketing and communication in Puntu.eus.

12.45 p.m. Round table discussion: awareness, challenges and solutions to scientific-technological gender gaps.

13.15 h. Questions time and end of the seminar.

#Emakom24
Twitter: @Gureikertaldea
Instagram: Gureiker_taldea

Date: 29 March 2023
Place: Auditorium of the Faculty of Social and Communication Sciences
Campus of Leioa, Barrio Sarriena, s/N UPV/EHU

Free admission until full capacity is reached.

The 9th EMAKOM Conference will focus on analysing the subject of ‘Journalism, maternity and work-life balance’ from a specialised perspective.

#Emakom23
Twitter: @Gureikertaldea
Instagram: Gureiker_taldea

1st April 2022

Baroja Hall - Bizkaia Aretoa (Bilbao)

Registration: free admission, until full capacity is reached.

Description

This 8th Conference is dedicated in memoriam to Lucía Martínez Odriozola, lecturer at the Faculty of Social Sciences and Communication of the UPV/EHU, journalist and posthumous winner of the Emakunde 2021 Award, and organiser of this event in previous editions. This 2022 edition aims to deepen and reflect on current discussions and advances in media treatment from a gender and feminist perspective.

Program

09.30. Opening and presentation of the conference.

Izaskun Landaida (Director of Emakunde).

Ainara Larrondo (Conference leader).

10.00. Gender biases about older women in advertising and journalistic discourse. Begoña Sanz Garrido. Researcher at the University of Deusto specialising in gender bias in the media.

11.00 From theory to practice: being a journalist and a feminist today. Isabel Valdés. Specialised journalist and gender correspondent for El País.

12.00. Coffee break

12.30. Round table: Feminist and gender media discourses: product or service?