Gaizka Eguzkitza Mestraitua
Presentation
Gaizka Eguzkitza Mestraitua is a substitute professor (bilingual profile) in the Department of Journalism at the University of the Basque Country (UPV/EHU). Doctor in Journalism and Master of Political Studies from the UPV/EHU.
He has teaching experience in undergraduate subjects related to publishing and the journalistic business (Journalistic Editing and Entrepreneurship in Communication) and other topics (Management of virtual communities).
As a researcher, he has just started his career and has published five articles in quality academic journals, present in impact positions (C1 and C2) in quality indexes (JCR-Social Science Citation Index, SJR-Scopus, FECYT Seal, Dialnet metrics , etc.). Likewise, he has presented several presentations and communications at national and international conferences. These works have been developed within the framework of their participation in the project “Audiovisual platforms and youth: content, business strategies and audience perception” (2019-2022) (RTI2018-095213-B-I00), financed by the Ministry of Science and Innovation, and framed in challenge 6 of the State Plan for Scientific and Technical Research and Innovation 2017-2020, which is titled "Social Sciences and Humanities and Science with and for society."
- ORCID: 0000-0003-1315-8248
- H-indizea (1) Google Scholar
Lines of investigation
- Youth and public media; Journalism.
Most relevant publications (last 5 years)
- Eguzkitza-Mestraitua, G., Casado-del-Río, M. Á., & Guimerá-i-Orts, J. À. (2023). RTVE’s transmedia strategy aimed at young audiences: the case of Playz (2017-2020). Communication & Society, 36(3), 1-17.
- Eguzkitza-Mestraitua, G., Casado-del-Río, M. Á., & Guimerá-i-Orts, J. À. (2023). Comunidades de personas usuarias de Instagram y Twitter de las plataformas audiovisuales online destinadas a la juventud: Playz, MTMAD y Flooxer. Revista Mediterránea de Comunicación, 14(1), 51-67.
- Eguzkitza-Mestraitua, G., del Río, M. Á. C., & i Orts, J. À. G. (2023). Percepción del público joven sobre las plataformas online de la televisión pública española: RTVE Play y Playz. Revista Latina de Comunicación Social, (81), 40-62.
- Eguzkitza, G., Guimerà, J. À., & Casado, M. Á. (2023). Are there any young people out there? Spanish public broadcaster in search of new audiences. Catalan Journal of Communication & Cultural Studies, 15(1), 123-142.
- Eguzkitza-Mestraitua, G. (2022). El público joven y su relación con ETB. Mediatika. Cuadernos de Medios de Comunicación, (19).
- Eguzkitza, G. (2023). La nueva edad de oro de las series de ficción en España: mercado, narrativas y públicos. ZER: Revista De Estudios De Comunicación = Komunikazio Ikasketen Aldizkaria, 28(55), 331-332. https://doi.org/10.1387/zer.25213
Other activities and recognitions
- Editor of Mediterránea and Zer magazines.
Work history
Aside from research, he has developed a professional career basically linked to written and local media, among which his role as director of the Bilbao Municipal Newspaper and as editor and layout designer in the magazine Aikor!