The case studies may follow one of the following models:

• Senior Cases and Innovative Teaching Experiences. Exclusive session for lecturers who want to present case studies about the aforementioned topics as authors, without a team of students. These cases should be between 10 and 15 pages long, according to the templates which can be found at the end of this section.

• Practical Cases of Public and Non-Profit Marketing. We encourage building teams formed by (at least) one leader (researcher, lecturer, marketing managers in public or non-profit organizations) and up to 5 co-authors (undergraduate students, postgraduate students and doctorate students) These case studiesshould be between 5 and 10 pages long, according to the templates that can be found at the end of this section. They can be face-to-face or virtual presentations.

All proposals must be prepared according to the following templates (in Spanish, English or Portuguese). Works that do not strictly comply with the format conditions established in the templates available for delivery will not be accepted.