The objective of the congress is to disseminate case studies of activities carried out by non-profit organizations, public institutions or companies, referring to any activity committed to social responsibility, public and non-profit marketing and related to the following thematic areas:

• Corporate Social Responsibility and Sustainability
• Green Marketing
• Digitalization
• Social Entrepreneurship and social innovation
• Health Marketing
• Tourism and Territorial Marketing
• Marketing and Creative and Cultural Industries
• Social Marketing
• Public and Political Marketing
• Nonprofit Marketing