Effects of interest, thematic congruence, and typicality on memory for television, radio, and press advertisements on new products
- Egileak:
- Martín-Luengo, B., Luna, K., & Migueles, M.
- Urtea:
- 2015
- Aldizkaria:
- Applied Cognitive Psychology
- Liburukia:
- 29
- Hasierako orria - Amaierako orria:
- 560 - 572
- DOI:
- 10.1002/acp.3139