• eGela Analytics (2017-2019). Koordinatzailea.
• Irakasle talde egituratuak:  "Ehonomia hezhuntza gizarte iraunhorrarentzaho"  ikdlT /EDikd-2019-SA (2019-2024).
• Campus Bizia Lab, CBL 2018/2019

• Hiri Ekonomia (JEL R00)
• Kultura Ekonomia (JEL Z1)
• Kultur Ekipamenduen eta Azpiegituren Hiri Ekonomia (JEL R00 eta Z1)

• MINECOR/FEDER 2015 Ref. CSO2015-65265-C4-3-R. CREA-NETWORK Economía Digital y Conectividad Global. Reposicionamiento Estratégico de las Ciudades mediante el uso de Marcas Culturales (2016-2019).
• COMISIÓN EUROPEA -SEPIE 2022: Ref. 2022-1-ES01-KA220-HED-000087144. Education for Technological Literacy and Inclusion – E4TLI. (2022-2025)

• COMISIÓN EUROPEA -SEPIE 2022: Ref. 2022-1-ES01-KA220-HED-000087144. Education for Technological Literacy and Inclusion – E4TLI. (2022-2025)

• EUROPEAN COMMISSION–EACEA 2020: Ref. 2020-1-EE01-KA203-078003. Reinventing Mentoring in Arts Management. (2020-2023)

• EUROPEAN COMMISSION–EACEA 2016: Ref. 2016-1-EE01-KA203-017334. Higher Education Institutions for Societal Engagement (2016-2019)
• EUROPEAN COMMISSION–EACEA 2013: Ref. 2013-3384- 540176-LLP-1-2013-1-EE -ERASMUS-EQR. Managing Art Projects with Societal Impact. –MAPSI-. (2013-2016)
• EUROPEAN COMMISSION–EACEA 2009: CULTURE-strand 3.2. Assessing effective tools to enhance cultural participation. (2012-2014). Ikertzaile nagusia: Juan Prieto Rodriguez (Universidad de Oviedo).

• INFYDE (2018) Diagnóstico de la Competitividad del Territorio Histórico de Bizkaia. Euskoiker ref. AS20519. Bilbao: Diputación Foral de Bizkaia.
• BILBAO RÍA 2000 (2009) La contribución de la sociedad Bilbao Ría 2000 a los servicios de alto valor añadido. OTRI ref. 2009.0640

ResearcherID C-7117-2011

• Plaza, B. (2011). Google Analytics for measuring website performance. Tourism Management, 32(3), 477-481.
• Plaza, B. (2006). The return on investment of the Guggenheim Museum Bilbao. International Journal of Urban and Regional Research, 30(2), 452-467.
• Plaza, B., González-Casimiro, P., Moral-Zuazo, P. y Waldron, C. (2015). Culture-led city brands as economic engines: theory and empirics. Annals of Regional Science, 54(1), 179-196.
• Heidenreich, M. y Plaza, B. (2015). Renewal through culture? The role of museums in the renewal of industrial regions in Europe. European Planning Studies, 23(8), 1441-1455.
• Plaza, B. (2010). Valuing museums as economic engines: Willingness to pay or discounting of cash-flows?. Journal of Cultural Heritage, 11(2), 155-162.
• Plaza, B., Haarich, S. N. y Waldron, C. M. (2013). Picasso's Guernica: The Strength of an Art Brand in Destination e-Branding. International Journal of Arts Management, 15(3).
• Aranburu, I., Plaza, B. y Esteban, M. (2020). Identificación de atracciones urbanas centrales mediante seguimiento GPS y análisis de redes. Boletín de la Asociación de Geógrafos Españoles, (84), 1.
• Plaza, B., Aranburu, I., & Esteban, M. (2021). Superstar Museums and global media exposure: mapping the positioning of the Guggenheim Museum Bilbao through networks. European Planning Studies, 1-16.
• Plaza, B., Aranburu, I., & Esteban, M. (2022). Superstar Museums and global media exposure: mapping the positioning of the Guggenheim Museum Bilbao through networks. European Planning Studies, 30(1), 50-65.
• Plaza, B., Esteban, M., Aranburu, I., & Johny, J. (2024). Iconic Architecture as a Catalyst for Wine Tourism: A Case Study of Marques De Riscal. European Countryside, 16(1), 168-182.