ResearcherID C-7117-2011
- Plaza, B. (2011). Google Analytics for measuring website performance. Tourism Management, 32(3), 477-481.
- Plaza, B. (2006). The return on investment of the Guggenheim Museum Bilbao. International Journal of Urban and Regional Research, 30(2), 452-467.
- Plaza, B., González-Casimiro, P., Moral-Zuazo, P. y Waldron, C. (2015). Culture-led city brands as economic engines: theory and empirics. Annals of Regional Science, 54(1), 179-196.
- Heidenreich, M. y Plaza, B. (2015). Renewal through culture? The role of museums in the renewal of industrial regions in Europe. European Planning Studies, 23(8), 1441-1455.
- Plaza, B. (2010). Valuing museums as economic engines: Willingness to pay or discounting of cash-flows?. Journal of Cultural Heritage, 11(2), 155-162.
- Plaza, B., Haarich, S. N. y Waldron, C. M. (2013). Picasso's Guernica: The Strength of an Art Brand in Destination e-Branding. International Journal of Arts Management, 15(3).
- Aranburu, I., Plaza, B. y Esteban, M. (2020). Identificación de atracciones urbanas centrales mediante seguimiento GPS y análisis de redes. Boletín de la Asociación de Geógrafos Españoles, (84), 1.
- Plaza, B., Aranburu, I., & Esteban, M. (2021). Superstar Museums and global media exposure: mapping the positioning of the Guggenheim Museum Bilbao through networks. European Planning Studies, 1-16.
- Plaza, B., Aranburu, I., & Esteban, M. (2022). Superstar Museums and global media exposure: mapping the positioning of the Guggenheim Museum Bilbao through networks. European Planning Studies, 30(1), 50-65.
- Plaza, B., Esteban, M., Aranburu, I., & Johny, J. (2024). Iconic Architecture as a Catalyst for Wine Tourism: A Case Study of Marques De Riscal. European Countryside, 16(1), 168-182.
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