Previous editions
The International Congress on Teaching Cases Related to Public and Non-Profit Marketing is an annual event, organized by the main universitiesor scientific institutes, which offers a discussion forum between lecturersandstudents about cases and initiatives of a responsible and / or sustainable naturedeveloped by entrepreneurs, companies, administrations and organizations withoutprofit motive. To this end, participants develop and present their owncase studies highlighting examples of good -and not thatgood-public and non-profit marketing practices.
Previous editions held so far are:
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XII International Congress of Teaching Cases related to Public and Non-profit Marketing
“Innovative driving marketing for a better world. The emergence of social proposals in pandemic times”
Setúbal (Portugal), December 18, 2020
Organized by the Polytechnic Institute of Setúbal (Portugal) -
XI International Congress of Teaching Cases related to Public and Non-profit Marketing
“Marketing in the era of the collaborative economy”
Oviedo (Spain), December 13, 2019
Organized by the University of Oviedo (Spain) -
X International Congress of Teaching Cases related to Public and Non-profit Marketing
“Positive Marketing”
Covilha (Portugal), December 14, 2018
Organized by the University of Beira Interior (Portugal) -
IX International Congress of Teaching Cases related to Public and Non-profit Marketing
“Utopian Marketing”
A Coruña (Spain), November 17, 2017
Organized by the Faculty of Economics and Business of the University of A Coruña (Spain) -
VIII International Congress of Teaching Cases related to Public and Non-profit Marketing
Porto (Portugal), December 16, 2016
Organized by the ISCAP Polytechnic Institute of Porto (Portugal) -
VII International Congress of Teaching Cases related to Public and Non-profit Marketing
Jerez de la Frontera (Spain), December 18, 2015
Organized by the University of Cádiz (Spain) -
VI International Congress of Teaching Cases related to Public and Non-profit Marketing
Coimbra (Portugal), December 13, 2014
Organized by ISCAC Business School (Portugal) -
V International Congress of Teaching Cases related to Public and Non-profit Marketing
Badajoz (Spain), December 19, 2013
Organized by the University of Extremadura (Spain) -
IV International Congress of Teaching Cases related to Public and Non-profit Marketing
Felgueiras (Portugal), December 14, 2012
Organized by the School of Technology and Management of Felgueiras (Portugal) -
III International Congress of Teaching Cases related to Public and Non-profit Marketing
Granada (Spain), December 16, 2011
Organized by the University of Granada (Spain) -
II International Congress of Teaching Cases related to Public and Non-profit Marketing
Covilhã (Portugal), December 17, 2010
Organized by the University of Beira Interior (Portugal) -
I International Congress of Teaching Cases related to Public and Non-profit Marketing
León (Spain), December 18, 2009
Organized by the University of León (Spain)