Industrial Engineer (U. de Navarra); Master in Business Administration (U. de Deusto); Postgraduate Diploma in Marketing (Chartered Institute of Marketing, U.K.); Master in Business Administration(University of Warwick, U.K.); Master in Philosophy, Science and Values (University of the Basque Country, UPV/EHU); PhD in Philosophy, Science and Values (University of the Basque Country, UPV/EHU).

My research is about communication of science and technology. I am interested in analyzing, discovering and building the structures that may contribute towards science communication. My research shifts from the traditional approach of establishing discrete communication venues. Instead, I study how the communication of science and technology may constitute a new science-citizenship association supported by the actor-network theory framework. This approach is founded on our environment not being based on nature alone, but on science and technology and most of our daily interactions not associated with nature but with science and technology based devices, products and services. The society is increasingly embracing technology usability while rejecting science understanding, because of its complexity.

Communication of science may be fostered by opening the participation of citizens through daily interactions with science and technology providers as they may be food, health, energy or social innovation entities, among others. I study how this new alternative can be modelled by analyzing the opportunities of interaction that emerge on a quotidian basis and their aspects. The research aims to identify those components and aspects, how they could be deployed on the different groups of stakeholders, and how structures to facilitate science communications could be built.

Contact: hugoruve@gmail.com