ESTIBALIZ RODRIGUEZ NUÑEZ

Knowledge area

Marketing and Market Research

Department

Financial Economics II (Business Economics and Marketing)

Centre

Faculty of Economics and Business

Electronic mail

estibaliz.rodriguezn@ehu.eus

Lecturer in the area of Marketing and Business Management at the University of the Basque Country, she is now is finishing her PhD titled “Social Value as a consequence of Social Innovation Capacity in cities: a Networking model”; in the area of city management and local innovation. She has published and revised several papers in top journals in the field of marketing and management, concretely, related to cities, which is her current line of research. Research visitor in the University of Pau and Pays de l'Adour (France), she has presented three papers at international congresses related to this topic and obtained Committee`s award as the best paper of the track in the XIX International Congress on Public and Non-profit Marketing.