Programa

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Study loadtoggle-navigation

Study load
Compulsory subjectsOptional subjectsInternships in companiesFinal Project WorkTotal
50 ECTS CreditsECTS CreditsECTS Credits10 ECTS Credits60 ECTS Credits

Evaluation proceduretoggle-navigation

  • Asistencia: Se exigirá un mínimo de asistencia obligatoria equivalente al 75% de las clases lectivas por trimestre (25%)
  • Trabajos: Se tendrán que superar los trabajos de área y el trabajo fin de master (70%)
  • Otros: Se valorará la presentación de capacidades en el aula (5%)

Programmetoggle-navigation

Academic course 2024/25

Compulsory subjects Academic course 2024/25
SubjectLanguages ECTS   CreditsTypeMode
Marketing ManagementSpanish5.1ObligatorioFace-to-face degree course
Product and Innovation PoliciesSpanish3.5ObligatorioFace-to-face degree course
Digital MarketingSpanish4.8ObligatorioFace-to-face degree course
Branding and CommunicationSpanish3.8ObligatorioFace-to-face degree course
Commercial Management and Distribution in the Omnichannel EraSpanish4.2ObligatorioFace-to-face degree course
Customer and Market Research and KnowledgeSpanish3ObligatorioFace-to-face degree course
Sales Management and Pricing DecisionsSpanish6.3ObligatorioFace-to-face degree course
Commercial Management Skills and Internal MarketingSpanish3ObligatorioFace-to-face degree course
International Marketing and Sectorial MarketingSpanish3ObligatorioFace-to-face degree course
Marketing Plan and Strategic PlanningSpanish4.2ObligatorioFace-to-face degree course
Business & Marketing GameSpanish3ObligatorioFace-to-face degree course
Conferences and Visits to OrganizationsSpanish6ObligatorioFace-to-face degree course

Final Project Work

Compulsory subjects
SubjectLanguagesECTS CreditsTypeMode
Research project from 2024/25 - 10Obligatorio -

Hours

Hours
ehu.horario.dia.semanaehu.horario.hora.inicioehu.horario.hora.fin
Viernes16:00h 21:00h
Sábado08:45h 13:15h

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