Course outline
Credits and subjects
| Year | Compulsory | Core subjects | Core subjects from other areas | Optional subjects | FDP | Total |
|---|---|---|---|---|---|---|
| 4 | 30 | -- | -- | 18 | 12 | 60 |
| Total | 30 | -- | -- | 18 | 12 | 60 |
| Anual | Credits | Language | Prerequisites | |
|---|---|---|---|---|
| Dual Training II | 18 | Elective |
| Semester 1 | Credits | Language | Prerequisites | |
|---|---|---|---|---|
| Art Management | 6 | Elective | Spanish, Basque | |
| Audio-visual System | 6 | Elective | ||
| Basque Language, Culture and Media | 6 | Elective | Basque | |
| Consumer Psychosociology and Marketing | 6 | Compulsory | Spanish, Basque | |
| Effectiveness of Advertising | 6 | Compulsory | Spanish, Basque | |
| Globalisation & the World Economic System | 6 | Elective | Spanish, Basque | |
| Management of Public Communications | 6 | Elective | Spanish, Basque | |
| Multimedia Directing in Advertising | 6 | Elective | Spanish, Basque | |
| Strategic and Interactive Marketing | 6 | Compulsory | Spanish, Basque |
| Semester 2 | Credits | Language | Prerequisites | |
|---|---|---|---|---|
| Advertising Law | 6 | Compulsory | Spanish, Basque | |
| Cultural Marketing | 6 | Elective | Spanish, Basque | |
| Ethics in Advertising | 6 | Elective | Spanish, Basque | |
| Final Year Project | 12 | Final year project | ||
| Press Office | 6 | Elective | Spanish, Basque | |
| Strategic & Operational Communication | 6 | Compulsory | Spanish, Basque |