University of the Basque Country University of the Basque Country

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Course outline

Acquired skills

These are the main competences for which this degree will qualify you:

  • The ability for analytical thinking and critical reflection.
  • The ability to analyse economic and business environments.
  • The ability to apply the knowledge acquired to their work in any field related to marketing and market research.
  • The ability to communicate properly and convincingly through the conveyance of information, ideas, problems and solutions in each one of the tasks involved in marketing and market research.
  • The ability to conduct market research and analysis.
  • The ability to coordinate marketing decisions with decisions in other company areas and with other organisations, as well as for planning and developing marketing campaigns.
  • The ability to decide upon marketing strategies and actions and put them into practice.
  • The ability to develop creativity, innovation and an enterprising spirit.
  • The ability to engage with the profession and the labour market.
  • The ability to express themselves fluently both orally and in writing.
  • The ability to expresses reasoned opinions based on the data obtained.
  • The ability to focus on customers and the market.
  • The ability to gather, classify and interpret relevant data for the field of marketing and market research, making an ethical use of the same.
  • The ability to work in a team.
  • To develop the learning skills required for acquiring a high degree of autonomy, both with a view to pursuing further studies and regarding their own self-learning process.