The current financial situation, together with the new market conditions, has led to major changes in the ICT sector over the last few years. Many of the services that were once only offered by operators are now being provided by third parties through the cloud. This situation has promoted new business models against the traditional ones. Furthermore, these economic changes have conducted to socio-cultural transformations with great impact on the user's behaviors. In this paper a cloud platform for the measurement and evaluation of the Quality of Experience (QoE) is presented. The platform is based in a model (QoXphere) that ensures the user satisfaction in terms of Quality of Service (QoS) and the provider economic benefits, as demanded in current market situation. In addition, the proposed cloud architecture intends to aid to advance in the work item opened recently in ITU-T to establish an ITU recognition procedure of testing laboratories with competence in ITU-T Recommendations.