Collaborative Relationship Bundling: a New Angle on the Marketing of Services
- Egileak:
- BARRUTIA, J.M., ECHEBARRIA, C.
- Urtea:
- 2004
- Aldizkaria:
- International Journal of Services Industry Management
- Liburukia:
- 15 (3)
- Hasierako orria - Amaierako orria:
- 264 - 283