Environmental Threat Appeals in Green Advertising: The Role of Fear Arousal and Coping Efficacy
- Egileak:
- HARTMANN, P., APAOLAZA, V., D'SOUZA, C. BARRUTIA, J. M., ECHEBARRIA, C.
- Urtea:
- 2014
- Aldizkaria:
- International Journal of Advertising
- Liburukia:
- 33(4)
- Hasierako orria - Amaierako orria:
- 741 - 765