The aim of the master's program is to equip researchers and professionals with the necessary skills to create models, methods, and management tools that can assist companies and other entities in overcoming current challenges.

This objective is accomplished through two approaches: one focused on scientific and methodological training for professional activities and applied research in business organizations, and the other focused on specialization in various areas of business research, culminating in the doctoral thesis. Both approaches directly relate to the significant challenges faced by companies and organizations today, such as globalization, the increasing importance of knowledge and intangibles, and growing uncertainty and risks in the markets.

The master's program focuses on developing innovative strategies and internationalization techniques, which are vital for economic growth.

This master's program also provides direct admission to the Doctoral Program in Business Management, Knowledge, and Innovation at UPV/EHU.