The influence of encoding conditions, type of product, and contents in memory for advertisements
- Doctoral student:
- Beatriz Martín Luengo
- Year:
- 2013
- University:
- University of the Basque Country (UPV/EHU)
- Director(s):
- Malen Migueles. Co-director Karlos Luna Ortega
- Description:
2013-12-20 Cum Laude.
- Mention:
- International PhD