Effects of interest, thematic congruence, and typicality on memory for television, radio, and press advertisements on new products
- Authors:
- Martín-Luengo, B., Luna, K., & Migueles, M.
- Year:
- 2015
- Journal:
- Applied Cognitive Psychology
- Volume:
- 29
- Initial page - Ending page:
- 560 - 572
- DOI:
- 10.1002/acp.3139