Applying the techniques of multi-track production, web services, and digital editing to edit multimedia items with different technical features.
Becoming aware of the impact of the new technologies on mass culture, paying special attention to its contribution to the development of the information society and knowledge, fundamental rights and equality between men and women, as well as the inherent values of a peaceful and democratic culture.
Choosing and efficiently applying linguistic language resources, adapting them to the different formats, genres and communication methods of multimedia journalism.
Choosing, adapting and creating informative materials given the social and technical limitations and demands of multimedia communication, specifically on the internet.
Cross-check, analyse and evaluate the content of multimedia production and audience figures, with the aim of creating suitable and successful products in line with consumer trends.
Defining, designing and developing multimedia production projects for diverse communication methods: general information, civic journalism, institutional communication, specialised information (scientific, cultural, etc.).
Share common vocabulary and skills with specialists in other fields (IT, economics, engineering), and manage information from the network, institutions, and companies, with the ultimate goal of producing marketing and communications plans.
