For students to acquire an appropriate level of writing skills in a multimedia environment, and thus be able to transmit appropriate and accurate information to all types of audiences.
For students to be able to apply their knowledge to all the thematic areas of the media, prioritising information on the basis of the parameters of the media channel being used at that time.
For students to be able to replicate and interpret concepts and select principles, methods or techniques related to journalism that allow them to carry out continuous, self-sufficient training.
For students to develop the ability to identify and understand the changes in the social environment in which they perform their professional work and to detect how these affect the means of communication, being committed, with a critical reflective attitude, to solving possible problems or conflicts in line with their social and ethical responsibilities.
For students to reach a level of professional quality which makes them able to balance the need for synthesis with the need for thematic particularisation, creating an unequivocal demand for quality standards in informative content.
