Irakasleak
JOSE JUAN BERISTAIN OÑEDERRA
- Knowledge area
- Marketing and Market Research
- Department
- Financial Economics II (Business Economics and Marketing)
- Centre
- Faculty of Economics and Business
- Electronic mail
- josejuan.beristain@ehu.eus
![](https://gestion-alumnos.ehu.es/tmp/5106_20240717181234329.jpg)
Dr. Jose Juan Beristain lectures in marketing at the University of The Basque Country (Spain). His current research interests include brand management, corporate image and store brands. He received a PhD in Business Administration in 2008 for his study: “The effect of store image on store brand equity: a study applied to hypermarkets”. He won the second-place prize in the 2010 AECC Doctoral Dissertation Award for the Best Dissertation in the field of Commerce.
http://orcid.org/0000-0002-2199-3676