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Course outline

Credits and subjects

Degree subjects
YearCompulsoryCore subjectsCore subjects from other areasOptional subjectsFDPTotal
1--546----60
260--------60
360--------60
448----12--60
548------2472
Total2165461224312
Subjects Semester 1
Semester 1Credits
LanguagePrerequisites
Analysis of the Economic Environment6Basic area-subjectSpanish, Basque, English
Audio-visual Language6Basic area-subjectSpanish, Basque
Commercial, Corporate and Institutional Communication6Basic area-subjectSpanish, Basque
Informative Writing6Basic area-subjectSpanish, Basque, English
Language usages in Media6Basic from other areasBasque, English
Uses of the Spanish Language in the Media6Basic from other areasSpanish
Subjects Semester 2
Semester 2Credits
LanguagePrerequisites
Audio-visual Creation Techniques6Basic area-subjectSpanish, Basque
Communication and Advertising: Strategies of Persuasion6Basic area-subjectSpanish, Basque
Genres of Information6Basic area-subjectSpanish, Basque
History of the Contemporary World6Basic area-subjectSpanish, Basque, English
Statistics Applied to Communication6Basic area-subjectSpanish, Basque, English
Subjects Semester 1
Semester 1Credits
LanguagePrerequisites
Advertising & HR Processes & Systems6CompulsorySpanish, Basque
Managing Documentary Sources6CompulsorySpanish, Basque
Marketing: Concepts, Strategies and Techniques6CompulsorySpanish, Basque
Theory of Public Relations6CompulsorySpanish, Basque
Web news content creation and reporting6CompulsorySpanish, Basque, English
Subjects Semester 2
Semester 2Credits
LanguagePrerequisites
Ethics and Media6CompulsorySpanish, Basque
General History of Social Communication6CompulsorySpanish, Basque, English
Information on TV6CompulsorySpanish, Basque
Multimedia and Transmedia Storytelling6CompulsorySpanish, Basque, English
Theories of the Communication6CompulsorySpanish, Basque
Subjects Semester 1
Semester 1Credits
LanguagePrerequisites
Constitutional Law6CompulsorySpanish, Basque
Graphic Design6CompulsorySpanish, Basque
Information on Radio6CompulsorySpanish, Basque
Media Planning I6CompulsorySpanish, Basque
Technology of Journalism6CompulsorySpanish, Basque
Subjects Semester 2
Semester 2Credits
LanguagePrerequisites
Advertising Copywriting6CompulsorySpanish, Basque
History of Advertising6CompulsorySpanish, Basque, English
History of Political Thought6CompulsorySpanish, Basque
Methods of Research in Communication6CompulsorySpanish, Basque
Public Relations Techniques6CompulsorySpanish, Basque
Subjects Semester 1
Semester 1Credits
LanguagePrerequisites
Art Management6ElectiveSpanish, Basque
Audio-visual Narrative6ElectiveSpanish, Basque, English
Audio-visual System
6Elective
Communication Effectiveness6ElectiveSpanish, Basque
Communication Management at International Organisations6ElectiveSpanish, Basque
Communication in Basque: Oral expression in the media6ElectiveBasque
Creativity II6ElectiveSpanish, Basque
Digital Marketing6ElectiveSpanish, Basque
Edition in Journalism6ElectiveSpanish, Basque
Interpretative Genres6CompulsorySpanish, Basque
Local Media: Creating and Information Product6ElectiveSpanish, Basque
Local and Participative Journalism6ElectiveSpanish, Basque
Multimedia Directing in Advertising6ElectiveSpanish, Basque
Photojournalism6CompulsorySpanish, Basque, English
Press Office6CompulsorySpanish, Basque
Principles of Journalistic Design6CompulsorySpanish, Basque, English
Research in Marketing6ElectiveSpanish, Basque
Visual Journalism6ElectiveSpanish, Basque
Subjects Semester 2
Semester 2Credits
LanguagePrerequisites
Applied Graphic Design6ElectiveSpanish, Basque
Basque Language and Culture6ElectiveBasque, English
Business Undertaking in Communication6ElectiveSpanish, Basque
Communication, Genre & Mass Culture in the Contemporary World6ElectiveSpanish, English
Contemporary Aesthetic Movements6ElectiveSpanish, Basque
Creativity6CompulsorySpanish, Basque
Current History of Spain and Basque Country6ElectiveSpanish, Basque
Information Law6CompulsorySpanish, Basque
International Relations6CompulsorySpanish, Basque
Investigative Journalism6ElectiveSpanish, Basque
Management of Public Communications6ElectiveSpanish, Basque
Media Planning II6CompulsorySpanish, Basque
Training Spokespersons6ElectiveSpanish, Basque
Virtual Community Management6ElectiveSpanish, Basque
Written Expression in the Media6ElectiveSpanish, Basque
Subjects Semester 1
Semester 1Credits
LanguagePrerequisites
Consumer Psychosociology and Marketing6CompulsorySpanish, Basque
Newsreading6CompulsorySpanish, Basque
Reporting6CompulsorySpanish, Basque
Strategic and Interactive Marketing6CompulsorySpanish, Basque
Subjects Semester 2
Semester 2Credits
LanguagePrerequisites
Advertising Law6CompulsorySpanish, Basque
Final Year Project12Final year project
Final Year Project12Final year project
Genres of Opinion6CompulsorySpanish, Basque
Specialist Journalism6CompulsorySpanish, Basque
Strategic & Operational Communication6CompulsorySpanish, Basque