University of the Basque Country University of the Basque Country

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JOSE JUAN BERISTAIN OÑEDERRA

Knowledge area
Marketing and Market Research
Department
Financial Economics II (Business Economics and Marketing)
Centre
Faculty of Economics and Business
Electronic mail
josejuan.beristain@ehu.eus

Dr. Jose Juan Beristain lectures in marketing at the University of The Basque Country (Spain). His current research interests include brand management, corporate image and store brands. He received a PhD in Business Administration in 2008 for his study: “The effect of store image on store brand equity: a study applied to hypermarkets”. He won the second-place prize in the 2010 AECC Doctoral Dissertation Award for the Best Dissertation in the field of Commerce.

http://orcid.org/0000-0002-2199-3676