Board of Examiners:

GARITAONANDIA GARNACHO CARMELO (Chairperson)
FERNANDEZ DEL MORAL JAVIER (Member)
TIMOTEO ALVAREZ JESUS (Member)
DE MATEO PEREZ ROSARIO (Member)
IRIARTE ARESO IÑAKI (Secretary)

Descriptors:

POLITICAL SCIENCE
PUBLIC OPINION
COMMERCIAL POLICY
SECTORIAL POLICIES
PRESS

Summary:

THIS PhD THESIS HAS FOCUSED ON THE COMMUNICATIVE SYSTEM IN LARGE-COMPANIES ON THE ONE HAND AND ON THE INTERNAL MAGAZINE AS AN ORGAN OF EXPRESSION FOR BASQUE COMPANIES ON THE OTHER. AS REGARDS THE COMMUNICATIVE SYSTEM, THE STUDY HAS COVERED BOTH THE EXTERNAL AND INTERNAL PARTS OF COMMUNICATION, ALTHOUGH MORE ATTENTION HAS BEEN PAID TO THE LATTER AS THE INTERNAL MAGAZINE IS A KEY ELEMENT IN INTERNAL COMMUNICATION. THE RESEARCH STUDY HAS CONSIDERED HOW AND TO WHAT EXTENT INTERNAL COMMUNICATION HAS BEEN INTRODUCED IN LARGE BASQUE COMPANIES.
THE WORK IN TURN DESCRIBES WHAT HAS BEEN DUBBED "CORPORATE JOURNALISM" IN THE FORM OF COMPANY MAGAZINES THAT HAVE BEEN OBSERVED IN LARGE COMPANIES AS A WHOLE IN THE BASQUE COUNTRY (COMPANIES WITH OVER 500 EMPLOYEES) WHILE AT THE SAME TIME ANALYZING THEIR CONTENTS AND AIMS, ETC.