Date of reading: 01/01/1992

Board of Examiners:

GARITAONANDIA GARNACHO CARMELO (Chairperson)
IDOYAGA ARROSPIDE JOSE VICENTE (Member)
MARTIN AGUADO JOSE ANTONIO (Member)
LALLANA GARCIA FERNANDO (Member)
BADOSA CONILL LUIS (Secretary)

Descriptors:

COMPUTER SCIENCE
POLITICAL SCIENCE
COMPUTER-ASSISTED DESIGN
MATHEMATICS
MASS MEDIA
PUBLIC OPINION

Summary:

THE THESIS ANALYZES THE FORMAL CHANGES RECORDED IN THE SPANISH PRESS AT THE END OF THE 80s. THESE CHANGES FOUND THEIR MAXIMUM EXPRESSION IN THE RE-DESIGN OF LA VANGUARDIA FROM BARCELONA AND THE EMERGENCE EL MUNDO DEL SIGLO XXI. IT COULD BE SAID THAT A SMALL REVOLUTION TOOK PLACE IN THE DESIGN OF THE SPANISH PRESS AT THE END OF THE 80s, COMPARABLE TO THAT WHICH OCCURRED IN THE MID-70s FOLLOWING THE DEATH OF FRANCO. THE DIFFERENCE LIES IN THE FACT THAT, WHEREAS IN THE 70s THE FORMAL REFERENCE WOULD BE MARKED BY THE DESIGN MADE BY REINHARD GADE FOR THE DAILY NEWSPAPER EL PAIS, CLEARLY INSPIRED BY CENTRAL EUROPEAN TRENDS, IN THE 80s THE NEW PROPOSALS WOULD EMERGE FROM WHAT IS KNOWN AS THE "NORTH AMERICAN SCHOOL", THE MAXIMUM EXPONENTS OF WHICH WOULD BE GLASER, SILVERSTEIN, BLACK AND GARCIA, ETC.