Specific program: Citizenship

Project objective: Multilinguism

Research team:

• Josu Amezaga Albizu (Principal Investigator) 
• Libe Mimenza Castillo 

Partner entities:

• Hekimen Euskal Hedabideen Elkartea (Project Leader)
• Universidad del País Vasco/Euskal Herriko Unibertsitatea

Total budget: 60,000.00 € (UPV/EHU: 18,000.00 €)

Funding amount:  30,000.00 € (UPV/EHU: 0.00 €)

Start date:  01/07/2022 

End date: 31/10/2023 

Project duration in months: 16 

Project Summary: BEHA 2.0 is the continuation of the path undertaken in the previous period, with three major innovations: cooperation between existing partners (this time 55 media from Hekimen), objectives and results.

Four steps will be taken to meet the four objectives of this applied investigation. Firstly, the joint GA4 system for measuring audiences on websites will be implemented in all media; secondly, the digital traffic panel for measuring audiences on Basque media websites will be formed; the third step will come with the entire system in place, digital literacy on analytics and data culture (media training plan); and finally, alternative measurement tools will be tested on the market.

In this way, the media in the Basque Country, in addition to acquiring the newest tools on the market to know their audience, will acquire the knowledge to use them in everyday life. It will be an important step for the sector.

More information on the program:

Eurorégion Nouvelle-Aquitaine, Euskadi, Navarre (euroregion-naen.eu)