We conducted a series of experiments to determine the relative contribution of unsupervised versus controlled mechanisms to the intermixed-blocked effect. In Experiment 1, participants received pre-exposure instructions prompting a search for differences between stimuli, in keeping with past studies, and the intermixed-blocked effect was observed. In the remaining experiments, participants did not receive the aforementioned instructions, but instead were instructed either to simply observe the stimuli (Experiment 2) or in relation to a masking task (Experiment 3). None of the latter experiments produced an intermixed-blocked effect, suggesting that the effect found in Experiment 1 was driven by the instructions to search for differences, consistent with a controlled processing account of the effect. Moreover, we tested a prediction assuming the operation of a search strategy against one assuming the operation of a short-term habituation mechanism and found evidence more consistent with the search strategy hypothesis. We formulate a new account of the intermixed-blocked effect in humans based on an instruction-driven search and discuss how the account could explain many findings in the human literature.