One experiment determined the relationship between renewed associative strength and attention. Following cue1–outcome pairings in Context A, cue1 was extinguished in Context B while cue2 was conditioned. On test cue2 was chosen as a predictor of the outcome in Context B. Both cues were chosen equally often as predictors in Context A. Consistent with attributing attention to effective associative strength (as noted in a previous study), participants could locate only cue2 in Context B while both were located in Context A, regardless of having been chosen as a predictor. Attention varied as a function of both cues’ associative strengths across contexts.