Irakasleak
MARIA GLORIA APARICIO DE CASTRO
- Knowledge area
- Marketing and Market Research
- Department
- Financial Economics II (Business Economics and Marketing)
- Centre
- Faculty of Economics and Business
- Electronic mail
- gloria.aparicio@ehu.eus
PhD in Economic and Business Sciences with extensive experience in teaching, research, and consulting in the field of marketing.
As a lecturer, I have taught various marketing-related subjects and coordinated institutionally recognized educational innovation projects. My research career focuses on both the retail sector and the management and governance of family businesses, with publications in indexed journals and participation in international conferences.
In the field of academic management, I have served as the Academic Secretary of a department with more than 80 professors.
In the area of consulting, I have developed projects for companies and institutions, designing marketing strategies and preparing urban-commercial revitalization reports.