The Master's Degree in Marketing and Business Management at the University of the Basque Country/Euskal Herriko Unibertsitatea has been taught at the Faculty of Economics and Business (Sarriko) since the 1989/1990 academic year. Innovation and continuous improvement, throughout more than three decades have been the two fundamental ingredients explaining our permanence as one of the most consolidated and prestigious postgraduate programmes in Spain.

It is an Executive Master's Degree. This means that it is designed to be compatible with professional practice, with work experience in companies or with a wide range of other activities of educational and/or professional interest.

It is organised by Enpresa Institutua - Institute of Applied Business Economics of the UPV/EHU and sponsored by the Department of Economic Promotion of the Provincial Council of Bizkaia and FESIDE (Emilio Soldevilla Foundation for Research and Development of Business Economics).

Objectives

It pursues two main objectives:

• To provide comprehensive training in strategic and operational marketing. It is an interesting programme for those who already hold positions of responsibility in marketing and/or commercial management and wish to update their knowledge, as well as for those who aspire to do so.
• To promote the professional development of its students over time, through the development of a network of permanent relationships. Part of the Master's management effort is focused on this task and the work of the Marketing Alumni Association, the Master's graduates' association, is also crucial.

Target group of the master's degree

• Marketing, sales and communication managers from all types of organisations, who need to know about customers, trends and markets in constant evolution and lead their successful presence in them.
• Professionals in the field of marketing and commercial or sales areas, who want to develop professionally or looking to acquire skills in Management, Leadership, Customer knowledge, trends and markets, beyond those gained through their personal experience and professional career.
• Entrepreneurs, business owners or those responsible for management or general management, who want to make a change in their organisations towards a model based on listening, knowledge and permanent adaptation to changes in markets and customers.
• People with a university degree in any branch of knowledge who, in spite of not having professional experience yet, wish to acquire specialisation and solid training in Marketing and Sales Management to boost their professional development and/or complement and complete their university degree training.

Requirements to take the master's degree

There are only two requirements to take this master's degree: a university degree and motivation. No matter what degree it is, this is precisely one of our great values. The diversity of degrees and students generates a human and relational capital of great potential, richness and educational interest.

The following degrees tend to be the most frequent among the students who normally take it:

• Audiovisual Communication, Advertising and PR
• Journalism
• Business Administration and Management
• Economics
• Various engineering degrees
• Architecture
• Sociology and Psychology
• Fine Arts and/or Design
• Others: Biology, Chemistry, Dietetics and Nutrition, Food Science and Technology, Physical Education and Sport, Tourism, Law, Music, etc.