- Adequately segment the communication and culture sector

- Timely shows the economic weight of the different areas of communication and culture

- Explains in a clear and logical way the functions of the communication system

- Performs an adjusted comparative analysis of the different sectors and existing dynamics

- Analyzes and adequately explains the value chains of the different industries and the changes that are occurring in them - Identifies and appropriately describes the main communication groups

- Conveniently analyzes the main trends in the consumption of communication and culture

- Describes communication policies and the institutions that develop and apply them

- Logically analyzes audiovisual regulation and its evolution

- Adequately describes the main characteristics of the communication systems of the Spanish State and the Basque Country

- Perform timely comparative analyzes between different communication systems

- Presents and adequately argues his/her own opinions regarding the issues raised

1 NOOSPHERE

-The unequal knowledge society

-The cybersphere

-The mediasphere



2 ECONOSPHERE

-Economy of culture and communication

-Cultural challenges and communication policies



3 GEOSPHERE

-Communicative spaces

-Cultural and communicative systems throughout the world

-The cultural and communication system in the Basque Country

In line with the IKD Cooperative and Dynamic Learning model (Ikaskuntza Kooperatibo eta Dinamikoa), within the master modality, a "participatory master class" is chosen, trying to incorporate student participation whenever possible and bringing the knowledge that is being taught closer. to its closest reality. Thus, within the master classes, three elements are incorporated to involve the students: the "activities"; the "readings" and the "debates".

Students who miss more than two sessions must take the final evaluation.

Garcia Santamaria, J.V.(2016) Los grupos multiemdia españoles: análisis y estrategias. UOC, Barcelona Hallin, D. C.; Mancini, P. (2008). Sistemas mediáticos comparados. Barcelona: Hacer.
Martinez, J. (2022). Irudiz eta Euskaraz. UEU, Bilbo.
Serrano, P. (2010). Traficantes de información: la historia oculta de los grupos de comunicación españoles. Foca, Madrid.
Torrealdai, J.M. (2022). Egunkaria, gizarte zibilaren arrakasta. Elkar, Donostia.
Zallo, R. (2016) Tendencias en comunicación. Gedisa, Barcelona.
Zuberogoitia, A. (2015). Masa komunikaziotik informazioaren gizartera. UEU, Bilbo.

Basic bibliography

Ramon Zallo, Estructuras de la comunicación y de la cultura, Gedisa, Barcelona, 2011

Enrique Bustamante, Informe sobre la cultura española y su proyección global, Fundación Alternativas - Marcial Pons, Madrid, 2011

Jose Maria Alvarez Monzoncillo, La televisión etiquetada: nuevas audiencias, nuevos negocios, Ariel - Fundacion Telefónica, Bartzelona - Madrid, 2011

Frédéric Martel, Cultura Mainstream, Taurus, Madrid, 2010

Bustamante, E. y Zallo, R., Industrias creativas. Amenazas sobre la cultura digital" Gedisa, Barcelona, 2011

Crusafón Carmina, "La nueva era mediática: las claves del escenario global ", Barcelona, Bosch, 2012

Zallo (2015). Análisis de la cadena de valor y propuestas de política cultural Primer informe sobre el estado de la cultura vasca. Gobierno Vasco: Vitoria.

Observatorio Vasco de la Cultura: http://www.kultura.ejgv.euskadi.eus/r46-19130/eu/

In-depth bibliography

AEDE, Libro Blanco de la Prensa Diaria, Madrid, 2014
Enrique Bustamante, Historia de la radio y la televisión en España, Gedisa, Barcelona, 2013
Miguel J.C y Casado, M.A., (2012), Televisiones autonómicas. Evolución y crisis del modelo público de proximidad ), Gedisa

Journals

TELOS revista (sociedadinformacion.fundacion.telefonica.com/DYC/TELOS)