Language usages in Media27799
- Centre
- Faculty of Social and Communication Sciences
- Degree
- Bachelor's Degree in Journalism
- Academic course
- 2022/23
- Academic year
- 1
- No. of credits
- 6
- Languages
- Basque
- English
- Code
- 27799
TeachingToggle Navigation
Teaching guideToggle Navigation
Description and Contextualization of the SubjectToggle Navigation
The main goal of Language usage in media course is to analyze language as a central vehicle that drives communication to the audience in the current context of media. With that goal, we analyze the context parameters of actual media;subject matter, outlet or media, and intended audience; and how to apply them to diverse types of textual media productions. We also analyze the role of linguistic style in media discourse and which are the linguistics and sociolinguistic criteria underlying style choices in textual media productions. This subject is related to subjects such as Communication in Basque and Norm and use in Basque and Spanish of the Grades of Communication.
Skills/Learning outcomes of the subjectToggle Navigation
1º Competence: to analyze language as central to journalism/publicity as the main vehicle that drives communication or journalistic imperatives to the audience.
2º Competence:. to analyze the context parameters (subject matter, outlet or media, and intended audience) and to apply to diverse types of textual media productions.
3º Competence: to identify distinctive linguistic features and strategies of media and to apply to diverse types of textual media productions, always attending to the variables of the context.
4º Competence: to analyze the role of style in media discourse and the linguistics and sociolinguistic criteria underlying style choices and to apply to diverse types of textual media productions.
Theoretical and practical contentToggle Navigation
I. The usage of the language in the mass media: contextualizing media text
-Functions of the language in mass media
- Principal challenges and difficulties of linguistic order in the current multimedia context.
- Audience
- Production and processes
II: Genres and registers : linguistic strategies in the mass media
- Registers in media: main situational parameters
- Genres in media: linguistic distinctive features
III: Stylistic variation in the mass media
- Style as audience design
- Style and media identity
- Style and stylization in media language
Practices:
- Resolution of linguistic doubts using resources of consulting
- Review and adjustment of diverse texts applying criteria of style
- Production and adjustment of texts to concrete contextual requirements
- Development of a protocol - guide of linguistic criteria applicable to specific media cases.
MethodologyToggle Navigation
- These are the methodological resources we use in this course:
- Magistral lessons
- Resolution of linguistic doubts using resources of consulting
- Field practices in media
- Activities in Group:
- Production and adjustment of texts to concrete contextual requirements
- Development of a protocol - guide of linguistic criteria applicable to specific media cases
- Oral expositions
Assessment systemsToggle Navigation
- Continuous Assessment System
- Final Assessment System
- Tools and qualification percentages:
- Written test to be taken (%): 30
- Multiple-Choice Test (%): 30
- Team projects (problem solving, project design)) (%): 40
Ordinary Call: Orientations and DisclaimerToggle Navigation
Continuous assessment
1. Class activities and practices in group: % 40
2. Exams: 60%
–Theoretical questions: Understanding of main conceptual aspects of the course (30%)
–Application of theoretical issues on practical cases (30%)
Extraordinary Call: Orientations and DisclaimerToggle Navigation
Extraordinary exams
The student will have a final exam that will include the theoretical questions and the application of the theoretical issues on
practical cases (%100 of the last grade). The exam will include:
- theoretical questions (60%)
- the application of those theoretical issues on practical cases (40%)
If the student wishes, he / she can renounce the examination session. In that case, the student must send a letter by email
to the teacher indicating their resignation one month before finishing the course.
Compulsory materialsToggle Navigation
Irakasleak UPV/EHUko Campus Birtualeko EGELA plataforman jarritako materialak.
BibliographyToggle Navigation
Basic bibliography
ANDROUTSOPOULOS, J. (2010) Localizing the Global on the participatory Web. In Coupland (2010) The Handout of Language and Globalization. 203-227.
_______ (2011) Language change and digital media: a review of conceptions and evidence. In COUPLAND&
KRISTIANSEN (2011) Language Standardisation in Europe.
_______ (ed.) (2014) Mediatization and sociolinguistic change. Berlin: Walter de Gruyter
_______ & Georgakopoulous, A. (2003) Discourse construction of youth identities. Amsterdam: Benjamins
BARTON, D & C LEE (2013). Language Online: Investigating digital texts and practices. London: Routledge.
BEDNAREK, M. (2010) The language of fictional television: drama and identity. London and New York: Continuum
_______ & CAPLE H. (2012) News Discourse. London: Bloomsbury Publishing
BLEICHENBACHER, Lukas (2008) Multilingualism in the Movies: Hollywood characters and their language choices. Tübingen: Francke Verlang
COUPLAND, N. (2007) Style. Language variation and Identity. Cambridge: Cambridge University Press.
CRYSTAL, D. (2011) Internet Linguistic. A Student Guide. Routledge
CULPEPER, J. (2001) Language and characterisation: People in plays and other texts. Hallow: Longman
DURANT, A. & M. LAMBROU (2009) Language and Media. Routledge
ENSSLIN, A. (2012) The Language of Gaming. Basingstoke: Palgrave Macmiillan
GEORGAKOPOULOUS, A. and T. SPILIOTI (2016) The Routledge handbook of language and digital communication. Devon: Routledge
JOHNSON, S. & ENSSLIN, A. (2007) Language in the media. London: Continuum
JOHNSON, S. & T. M. MILANI (eds.) (2010) Language ideologies and media discourse. London: Continuum
In-depth bibliography
Amorós, C. (2008). Norma y estandarización. Salamanca: Luso-Española Ediciones.
Argia (2011). Euskarazko hedabideak, beste jauzi baterako ordua. http://www.argia.com/argiaastekaria/2263/euskarazkohedabideakbeste-jauzi-baterako-ordua
BERRIA (2012). Euskal komunikazioa eta sare sozialak. Elkarrizketa-sorta. http://www.berria.info/guregaiak/150/
Ensslin, A. (2012) The Language of Gaming. Basingstoke: Palgrave Macmiillan
Bednarek, Monika (2010) The language of fictional television: drama and identity. London and New York: Continuum
Bednarek, Monika & Caple Helen (2012) News Discourse. London: Bloomsbury Publishing
Bleichenbacher, Lukas (2008) Multilingualism in the Movies: Hollywood characters and their language choices. Tübingen: Francke Verlang
Culpeper, Jonathan, 2001, Language and characterisation: People in plays and other texts. Hallow: Longman
Web addresses
http://www.hiztegia.net
http://www.euskara.euskadi.net
http://www1.euskadi.net/hizt¬_sinon/iundice e.htm (sinonimoen hiztegia)
http://www.euskaltzaindia.net.
http://www.euskaltzaindia.net/oeh
http://www.euskaltzaindia.net/hiztegibatua/
http://www1.euskadi.net/euskalterm/indice_c.htm
http://www.euskara-errektoreordetza.ehu.es/
Examining board of the 5th, 6th and exceptional callToggle Navigation
- ENSUNZA ALDAMIZETXEBARRIA, ARIANE
- MUGURUZA ASEGUINOLAZA, BEÑAT
- ZUBELDIA ARRUABARRENA, LARRAITZ
GroupsToggle Navigation
31 Teórico (Basque - Mañana)Show/hide subpages
Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
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1-1 | 11:00-13:00 (1) | 09:00-11:00 (2) | |||
2-15 | 11:00-13:00 (3) | 09:30-11:00 (4) |
Teaching staff
31 Applied classroom-based groups-1 (Basque - Mañana)Show/hide subpages
Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
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2-15 | 12:30-13:30 (1) |
Teaching staff
31 Applied classroom-based groups-2 (Basque - Mañana)Show/hide subpages
Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
---|---|---|---|---|---|
2-15 | 12:30-13:30 (1) |
Teaching staff
32 Teórico (Basque - Mañana)Show/hide subpages
Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
---|---|---|---|---|---|
1-1 | 11:00-13:00 (1) | 09:00-11:00 (2) | |||
2-15 | 11:00-13:00 (3) | 10:00-11:30 (4) |
Teaching staff
32 Applied classroom-based groups-1 (Basque - Mañana)Show/hide subpages
Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
---|---|---|---|---|---|
2-15 | 09:00-10:00 (1) |
Teaching staff
32 Applied classroom-based groups-2 (Basque - Mañana)Show/hide subpages
Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
---|---|---|---|---|---|
2-15 | 09:00-10:00 (1) |
Teaching staff
61 Teórico (English - Mañana)Show/hide subpages
Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
---|---|---|---|---|---|
1-1 | 11:00-13:00 (1) | 09:00-11:00 (2) | |||
2-15 | 11:00-13:00 (3) | 09:00-10:30 (4) |
Teaching staff
61 Applied classroom-based groups-1 (English - Mañana)Show/hide subpages
Weeks | Monday | Tuesday | Wednesday | Thursday | Friday |
---|---|---|---|---|---|
2-15 | 10:30-11:00 (1) |