General competencies of the degree:



G001 - Acquire knowledge and understand the meaning and relevance of theories, concepts and methodologies in the

context of the (inter)disciplinary field of audiovisual communication.



G002 - Apply theories and methodological tools to practice in different communicative processes and contexts.



G003 - Synthesize, develop and apply new crative approaches to solving communication problems

audiovisual.



G004 - Analyse, interpret, explain and critically evaluate facts, social processes, texts and projects

Communicative.



G010 - Search, select, prioritize and analyze information from different sources, adapting its content to different

narrative forms and strategies.





Transversal competencies:



CT1 - Autonomy and self-regulation



Subject-specific competencies:



C4CC04 - Analysing and interpreting discourses and phenomena in the field of audiovisual communication from different perspectives.

theoretical and methodological perspectives.



C4CC06 - Contextualize, analyze and evaluate any film or audiovisual product with methodological rigor.



Learning Outcomes:



1) To conceptually establish the analysis of discourse, specifying the peculiarities of its application to the scrutiny of the discourse.

imagery.

2) Identify the different models of analysis of visual forms, emphasizing their conceptual differences.

3) Discern the methodological rudiments and the peculiar praxis of textual analysis.

4) Analyze visual texts with methodological rigor.

THEORETICAL PROGRAM:



I. The fundamentals of analysis.

II. The particularities of visual textualization.

III. The plastic.

IV. The figurative.

The contents of the syllabus will be developed through master classes and the viewing and analysis of specific cases. Likewise, the teacher will tutor the completion of a group project (see Continuous Evaluation of "Ordinary Examination Period") in a series of sessions organized for this purpose.

EVALUATION:



1) Continuous Evaluation:



Multiple Choice (50%)



Group work with oral presentation (50%)



- The multiple-choice test, which will be carried out at the place and date that the dean's office authorizes for this purpose, will deal with the

theoretical contents of the subject and the student will be able to obtain up to a maximum of 5 points. The use of

No supporting material in the development of the assessment test.



- As for the work, worth up to 5 points, it will be carried out in a group (4-5 students) with the tutoring of the

teacher in a series of sessions that will be interspersed between the lectures and the resolution of problems and cases.

In general terms, the work will consist of the analysis of a visual text with the methodological tools whose use is will explain in the theoretical sessions. Each group will have to present the results of their work to the class and will be

evaluated accordingly.



These modalities and assessment exercises will be carried out both face-to-face and non-face-to-face.



2) With regard to the end-of-course Evaluation:



* It must be requested in accordance with current regulations.



* It will be done on the date and time that the dean's office enables for the exam of the subject.



* It will consist of a multiple-choice exam on the contents of the subject syllabus (5 points) and a

Analysis (5 points).



* The use of any support material is not permitted.



* Its value will be 100% of the final grade.



This evaluation model will be carried out in both face-to-face and non-face-to-face modes.

Materials published on the IT support platform (eGela).
The use of any support material in the development of the written assessment test is not permitted.

Basic bibliography

ZUMALDE, Imanol: "Fondo, figuras y sentido. Cómo analizar una imagen disfrutar en el intento", Madrid, Fragua, 2021.

In-depth bibliography

CALABRESE, Omar: "El lenguaje del arte", Barcelona, Paidós, 1987.
-"Cómo se lee una obra de arte", Madrid, Cátedra, 1994.
POLIDORO, Piero: "¿Qué es la semiótica visual?", Bilbao, Servicio Editorial de la UPV/EHU, 2016.
STOICHITA, Victor I.: "Cómo saborear un cuadro", Madrid, Cátedra, 2009.
ZUMALDE, Imanol: "La materialidad de la forma fílmica. Crítica de la (sin)razón posestructuralista", Bilbao, Servicio Editorial de la Universidad del País Vasco, 2006.

Journals

- Descubrir el ARTE (www.descubrirelarte.es/)
- Arte y Parte. Revista de arte (www.arteyparte.com/)
- Lápiz (www.revistalapiz.com)
- Dardo (www.dardonews.com)
- Exit (www.exitmedia.net)
- El Cultural (suplemento cultural de El Mundo) (www.elcultural.es)
- Suplemento cultural de ABC (www.abc.es)
- Babelia (suplemento cultural de El País)