Examination of Environmental beliefs and its Impact on the Influence of Price, Quality and Demographic Characteristics with Respect to Green Intention
- Autoría:
- D'SOUZA, C., TAGHIAN, MEHDI AND KHOSLA, RAJIV
- Año:
- 2007
- Revista:
- Journal of Targeting, Measurement and Analysis for Marketing
- Volumen:
- 15 (2)
- Página de inicio - Página de fin:
- 69 - 78