A model of advertising with application to the German automobile industry
- Authors:
- Mariel P., Sandonís J.
- Year:
- 2004
- Journal:
- Applied Economics
- Volume:
- 36
- Initial page - Ending page:
- 83 - 92
- ISBN/ISSN:
- 0003-6846
- Description:
-
- ISI: Impact factor= 0.303 , quartile= 0.83
- In-Recs/otro= 0.303